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Reader Demographics
| Female | 87% |
| Median Age | 43 |
| Median Household Income | $85,400 |
| College Graduates / Professional | 82% |
| Own/Lease a Horse | 98% |
| Participate in Horse Shows | 64% |
| Advanced/Professional Riders | 43% |
| Care for their Horse(s) themselves | 91% |
